A study on effects of packaging characteristics on consumer's purchasing confidence
Packaging plays an important role on marketing products and services in many competitive environments. A good packaging can increase sales of products, reduces the level of inventory, which yields to higher profitability. In this paper, we study the relationship between a good packaging program and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2012-01-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2011_48.pdf |