Exploring a conceptual model, based on the combined effects of entrepreneurial leadership, market orientation and relationship marketing orientation on South Africa’s small tourism business performance
This article explores the relationships between entrepreneurial leadership, market orientation and relationship marketing orientation and South Africa’s Small tourism business performance. The entrepreneurial leadership construct is a product of the fusion of entrepreneurship and leadership construc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2007-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/580 |