Barriers and Possibilities of Implementation of Customer Relationship Management on Small and Medium Enterprises by Womenpreneurs

Barriers and Possibilities of Implementation of Customer Relationship Management on Small and Medium Enterprises by Womenpreneurs

In Indonesia, Customer Relationship Management (CRM) is commonly used by large companies. Small Medium Enterprises (SMEs) are managed traditionally despite the growing amount of transactions. The growth of SMEs in Indonesia is not supported by CRM expertise. This study aims to analyze the implementa...

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Bibliographic Details
Main Authors: Heny Hendrayati, Rahmy Karimah Syahidah
Format: Article
Language:English
Published: Universitas Padjadjaran 2018-09-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
Customer Relationship Management
fashion
information technology-based CRM;
mall and Medium Enterprises; Womenpreneur
Small and Medium Enterprises
Womenpreneur
Online Access:http://journal.feb.unpad.ac.id/index.php/jbm/article/view/196/94

Internet

http://journal.feb.unpad.ac.id/index.php/jbm/article/view/196/94

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