Estimation of the Marketing Activity of Banking Structures
Well-designed marketing activities and the use of modern marketing tools can increase the competitiveness of banks on the market. Given this fact, the main purpose of the study is to develop theoretical and practical provisions for estimating the level of marketing activity of banking structures. Th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2020-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/68/1/0229/ |