Electoral Communication – a form of political communication
Electoral marketing refers to the relationship between politician and voter, while institutional marketing refers to the relationship between political and national official. Political marketing can be defined as a set of techniques aimed at creating and promoting the image of a man or a political i...
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| Format: | Article |
| Language: | English |
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Facultatea de Stiinte Politice, SNSPA
2014-11-01
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| Series: | Sfera Politicii |
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| Online Access: | http://www.sferapoliticii.ro/sfera/180-181/art04-Alexe.php |