The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers

Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of current activities, which is aimed at improving their image...

Full description

Bibliographic Details
Main Authors: Ioana-Nicoleta Abrudan, Ioan Plăias, Dan-Cristian Dabija
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2015-05-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2408