Managing Marketing Costs of a Trade Company Управление затратами на маркетинговую деятельность торгового предприятия

Under conditions of constant dynamic development of the market environment and under the influence of a wide spectrum of economic, political, scientific and technical and social factors, the majority of directors of domestic and foreign companies consider marketing as the main means of achievement o...

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Bibliographic Details
Main Author: Mogyla I. S.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-05-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2013/5_0/360_365.pdf