The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand

The Low Cost Airline Consumer Price Sensitivity. An Investigation on The Mediating Role of Promotion and Trust in Brand

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The ASEAN Open Sky Policy is one of ASEAN policy to open the airspace between the ASEAN member countries. Aviation services based companies including the Low Cost airlines will experience tight com-petition among ASEAN airline companies. This research aim to explore the effect of price on customer l...

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Bibliographic Details
Main Authors: Janfry Sihite, Tabby Wihasari Harun, Arissetyanto Nugroho
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2014-12-01
Series:International Research Journal of Business Studies
Subjects:
Price Sensitivity
Promotion
Trust in Brand
Low Cost Airline
Loyalty
Online Access:http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132/pdf

Internet

http://www.irjbs.com/index.php/jurnalirjbs/article/view/1132/pdf

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