Rehabilitating Your Organization’s Image: Public Relations Professionals’ Perceptions of the Effectiveness and Ethicality of Image Repair Strategies in Crisis Situations
When crisis hits an organization, public relations professionals are called upon as communication experts to play a key role in mitigating damage to and maintaining stakeholder confidence in the organization. The relevance of crisis and post-crisis communication research to public relations pract...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2012-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2012FergusonWallaceChandler.pdf |