Effects of Pre-Purchase Search Motivation on User Attitudes toward Online Social Network Advertising: A Case of University Students
Since last few years, social media have profoundly changed the ways of social and business communication. Particularly, social network sites (SNSs) have rapidly grown in popularity and number of users globally. They have become the main place for social interaction, discussion and communication. Tod...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2014-06-01
|
| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | http://www.cjournal.cz/files/170.pdf |