Public relations jako instrument kreowania wizerunku biblioteki
PR are indispensable for creating the positive image of a library and its reliability in the eyes of its users. This article presents the role of public relations in the library, especially image-building internal and external marketing and tools and techniques of communication. The article also des...
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| Format: | Article |
| Language: | Polish |
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Main Library of Pedagogical University of Cracow
2016-06-01
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| Series: | Biblioteka i Edukacja |
| Subjects: | |
| Online Access: | http://www.bg.up.krakow.pl/newbie/index.php/bie/article/view/134/137 |