Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi
Nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to...
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2009-09-01
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doaj-b4d9f382a014497483325fb9780cc3002020-11-25T01:09:10ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912009-09-011320333Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods RazaviFariborz Rahimnia Rahimnia0Saeed Mortazavi1Seyed Moslem Alavi2دانشگاه فردوسی مشهددانشگاه فردوسی مشهددانشگاه فردوسی مشهدNowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to study differentiation strategy of Porter as a competitive strategy on organizational performance via goods packaging. In order to achieve this aim, impact of differentiation strategy on organizational performance directly and indirectly role as a mediator variable was studied with four hypotheses. The analysis of data show that there is no a mediator role of packaging regarding relationship between differentiation strategy and organizational performance. However elements of color and design play a mediator role between differentiation strategy and organizational performance.https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdfCompetitive Strategies of PorterDifferentiation StrategyOrganizational performancePackagingPath analysis |
collection |
DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi |
spellingShingle |
Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi مدیریت بازرگانی Competitive Strategies of Porter Differentiation Strategy Organizational performance Packaging Path analysis |
author_facet |
Fariborz Rahimnia Rahimnia Saeed Mortazavi Seyed Moslem Alavi |
author_sort |
Fariborz Rahimnia Rahimnia |
title |
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
title_short |
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
title_full |
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
title_fullStr |
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
title_full_unstemmed |
Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi |
title_sort |
impact of differentiation strategy of porter on organizational performance via goods packaging in nutrition companies of astan ghods razavi |
publisher |
University of Tehran |
series |
مدیریت بازرگانی |
issn |
2008-5907 2423-5091 |
publishDate |
2009-09-01 |
description |
Nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to study differentiation strategy of Porter as a competitive strategy on organizational performance via goods packaging. In order to achieve this aim, impact of differentiation strategy on organizational performance directly and indirectly role as a mediator variable was studied with four hypotheses. The analysis of data show that there is no a mediator role of packaging regarding relationship between differentiation strategy and organizational performance. However elements of color and design play a mediator role between differentiation strategy and organizational performance. |
topic |
Competitive Strategies of Porter Differentiation Strategy Organizational performance Packaging Path analysis |
url |
https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdf |
work_keys_str_mv |
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_version_ |
1725179658608050176 |