Impact of Differentiation Strategy of Porter on Organizational Performance Via Goods Packaging in Nutrition Companies of Astan Ghods Razavi

Nowadays with high competition in area of business, companies have to use different strategies in order to face and control this competition. Without doubt not only use of these strategies influences on packaging but also this issue affect on companies’ performance. Hence, aim of this research is to...

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Bibliographic Details
Main Authors: Fariborz Rahimnia Rahimnia, Saeed Mortazavi, Seyed Moslem Alavi
Format: Article
Language:fas
Published: University of Tehran 2009-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_20333_53d9f6315dc617fb137b5da3ca38b5fc.pdf