Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ide...
Main Authors: | Sayaka Osanami Törngren, Sofia Ulver |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-10-01
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Series: | Genealogy |
Subjects: | |
Online Access: | https://www.mdpi.com/2313-5778/4/4/100 |
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