Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017

From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ide...

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Bibliographic Details
Main Authors: Sayaka Osanami Törngren, Sofia Ulver
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:Genealogy
Subjects:
Online Access:https://www.mdpi.com/2313-5778/4/4/100