PERCEPTION OF BIG MUSIC FESTIVAL BY ITS PARTICIPANTS – CONTEXT OF EVENT SPONSORS’ MARKETING ACTIVITIES
Huge marketing events may be used by their sponsors to provide vast masses of people with extraordinary and memorable experiences that have a powerful impact on a brand image. Music festivals have a considerable potential in this respect. This paper demonstrates how participants of Pol’and’Rock Fest...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of Rzeszow University of Technology
2020-12-01
|
| Series: | Modern Management Review |
| Subjects: | |
| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/433 |