South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott
This study investigated consumer attitudes and the motivation of small business owners who participated in the 2019 anti-Japan boycott in South Korea (hereafter, Korea). The main areas of inquiry involved self-expression, the realization of justice, and consumer attitudes as elements of patriotic co...
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Format: | Article |
Language: | English |
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MDPI AG
2020-05-01
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Series: | Social Sciences |
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Online Access: | https://www.mdpi.com/2076-0760/9/5/74 |