Innovation, market orientation and performance in the local embryonic productive arrangement of clothing in Londrina/PR
This research analyzes the impact on both the innovation and market orientation related to the companies’ performance of the local productive arrangement of clothing in Londrina. It identifies the rank of market orientation through the Markor scale, elaborated by Kohli, Jaworski and Kumar (1993)...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2009-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/11342 |