Forming of Marketing Support of Commodity Innovative Policy Формирование маркетинговой поддержки товарной инновационной политики
In the article substantive provisions are considered in relation to forming of commodity innovative policy of enterprise and possibility of optimization of the use of marketings instruments within the limits of marketing support.<br>В статье рассмотрены основные положения относительно формиров...
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Format: | Article |
Language: | English |
Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-07-01
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Series: | Bìznes Inform |
Subjects: | |
Online Access: | http://www.business-inform.net/pdf/2012/7_0/160_162.pdf |