THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET
Every company functionality is influenced by the environment in which they operate. In the present economical environment, the enterprise cannot survive in a market based on competition without continuously struggling to keep informed about the surroundings. The aim of this paper is to identify at t...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2014-10-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2014_X2/10-11-2-14.pdf |