Rational buying motive and emotional buying motive of consumers in the era of Covid-19 pandemic
Currently, the world is experiencing a Covid-19 pandemic outbreak, including Indonesia. Since March 2020 the number of Indonesia's population who has been confirmed positive has increased sharply. This has an impact on changes in the social, cultural, economic and religious structures. The big...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Technium Science
2021-03-01
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| Series: | Technium Social Sciences Journal |
| Subjects: | |
| Online Access: | https://techniumscience.com/index.php/socialsciences/article/view/2733 |