Analysis of the communication management of Spanish pharmaceutical influencers on Instagram during the COVID-19 pandemic

Analysis of the communication management of Spanish pharmaceutical influencers on Instagram during the COVID-19 pandemic

Introduction: Thanks to the consolidation of the Internet, users have access to many sources of information on health issues, including pharmaceutical influencers who disseminate and create content based on scientific knowledge. Objective: This research focuses on analyzing the communication managem...

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Bibliographic Details
Main Authors: Zahaira Fabiola González Romo, Sofia Iriarte Aguirre
Format: Article
Language:Spanish
Published: Universidad Carlos III de Madrid 2020-07-01
Series:Revista Española de Comunicación en Salud
Subjects:
influencers famacéuticos
marketing de influencers
covid-19: gestión de la comunicación
redes sociales
influencers en instagram
Online Access:https://e-revistas.uc3m.es/index.php/RECS/article/view/5402

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https://e-revistas.uc3m.es/index.php/RECS/article/view/5402

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