ADYNAMIC ANALYSIS OF TRUST IN CUSTOMER-BANK RELATIONSHIP:A RETROSPECTIVE CASESTUDIES APPROACH
This research analyzes trust building within the customer/bank relationship. It introduces the time dimension to study the mechanisms and the development processes of trust, both institutional and interpersonal, during the customer/bank relationship. A quali...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2010-08-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path%5B%5D=3408&path%5B%5D=2445 |