Depicted serving size: cereal packaging pictures exaggerate serving sizes and promote overserving

Abstract Background Extensive work has focused on the effects of nutrition label information on consumer behavior on the one hand, and on the effects of packaging graphics on the other hand. However, little work has examined how serving suggestion depictions - graphics relating to serving size - inf...

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Bibliographic Details
Main Authors: Aner Tal, Stina Niemann, Brian Wansink
Format: Article
Language:English
Published: BMC 2017-02-01
Series:BMC Public Health
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12889-017-4082-5