Usulan Pengembangan Komunikasi Pemasaran Melalui Strategi Customer Bonding (Studi Kasus : Supermarket Hero di Jakarta)
The consequence of competition is the decrease of the number of customers which causes Hero Supermarket closed down several of its outlets. This decrease is also caused by the existence of internal issue of marketing communication (promotion) which lacked a strong concept. The ineffective selection...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Diponegoro University
2012-03-01
|
| Series: | J@ti Undip: Jurnal Teknik Industri |
| Online Access: | https://ejournal.undip.ac.id/index.php/jgti/article/view/2248 |