Percepção: uma Caixa Preta para Marketing? PERCEPTION: A BLACK BOX TO MARKETING?

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Bibliographic Details
Main Authors: Karla Satiko Sato, Gracieli Regina Mendes Tavares, Braulio Oliveira
Format: Article
Language:English
Published: Universidade Federal de Santa Maria 2010-12-01
Series:Revista de Administração da UFSM
Online Access:http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/1714