The Application of Quality Function Deployment in Car Seat Industry
The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Depl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2020-06-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/6329 |