Analysis Determinants of Consumer Attractiveness to Imported Fashion Products on The Instagram Platform

In this era of social media, more effort is needed to win consumer appeal, consumer interest is the goal of achieving sales. Therefore, it is necessary to have a strategy for the company to get consumer appeal. The purpose of this study was to analyze the factors that influence consumer attractivene...

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Bibliographic Details
Main Authors: Firda Sasmitha Dewi, Norman Arif, Ali Taman, Imron Hamzah
Format: Article
Language:English
Published: Professional Muda Cendekia Publishing 2021-03-01
Series:Journal of Business and Management Review
Subjects:
Online Access:https://profesionalmudacendekia.com/index.php/jbmr/article/view/94