Analysis Determinants of Consumer Attractiveness to Imported Fashion Products on The Instagram Platform
In this era of social media, more effort is needed to win consumer appeal, consumer interest is the goal of achieving sales. Therefore, it is necessary to have a strategy for the company to get consumer appeal. The purpose of this study was to analyze the factors that influence consumer attractivene...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Professional Muda Cendekia Publishing
2021-03-01
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Series: | Journal of Business and Management Review |
Subjects: | |
Online Access: | https://profesionalmudacendekia.com/index.php/jbmr/article/view/94 |