Barthes' Rhetorical Machine: Mythology and Connotation in the Digital
This article explores the social representation of Information Technology and Network Society from Barthes' semiology, using his ideas about myth creation and the connotation of ideological discourses through naturalization. Supplemented with some concepts from Peirce and Santaella, we try to i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontifícia Universidade Católica de São Paulo
2015-07-01
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| Series: | Bakhtiniana: Revista de Estudos do Discurso |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S2176-45732015000200135&lng=en&nrm=iso&tlng=en |