Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect
The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “...
Main Author: | Tira Nur Fitria |
---|---|
Format: | Article |
Language: | English |
Published: |
IAIN Salatiga
2021-05-01
|
Series: | Journal of Pragmatics Research |
Online Access: | https://e-journal.iainsalatiga.ac.id/index.php/jopr/article/view/5127 |
Similar Items
-
Metadiscourse in advertising : Persuasion in online advertisements of makeup brands.
by: Gustafsson, Maja
Published: (2018) -
The Impacts of Product Type, Advertising Rhetoric and Brand Commitment on Consumer Persuasion.
by: Kuo,ChongTing, et al.
Published: (2012) -
The interplay of regulatory focus and brand personality on persuasion in advertising
by: Kim, Dong Hoo, 1977-
Published: (2011) -
Persuasion strategy in online social advertising
by: Ksenia V. Popova
Published: (2018-06-01) -
Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts
by: de Aquino Carlsson, Alissa
Published: (2018)