Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect

The objective of this research is to find the reason for using persuasive strategies in Selected Brand Products’ Advertisement on Instagram”.In Instagram Captions’ found in the selected brands' product, it is found the persuasive strategy used in “Mineral Water” products, “Medicine” products, “...

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Bibliographic Details
Main Author: Tira Nur Fitria
Format: Article
Language:English
Published: IAIN Salatiga 2021-05-01
Series:Journal of Pragmatics Research
Online Access:https://e-journal.iainsalatiga.ac.id/index.php/jopr/article/view/5127