Extracting complements and substitutes from sales data: a network perspective
Abstract The complementarity and substitutability between products are essential concepts in retail and marketing. Qualitatively, two products are said to be substitutable if a customer can replace one product by the other, while they are complementary if they tend to be bought together. In this art...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2021-08-01
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| Series: | EPJ Data Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1140/epjds/s13688-021-00297-4 |