Extracting complements and substitutes from sales data: a network perspective

Extracting complements and substitutes from sales data: a network perspective

Abstract The complementarity and substitutability between products are essential concepts in retail and marketing. Qualitatively, two products are said to be substitutable if a customer can replace one product by the other, while they are complementary if they tend to be bought together. In this art...

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Bibliographic Details
Main Authors: Yu Tian, Sebastian Lautz, Alisdair O. G. Wallis, Renaud Lambiotte
Format: Article
Language:English
Published: SpringerOpen 2021-08-01
Series:EPJ Data Science
Subjects:
Product relationships
Network modelling
Role extraction
Sales data
Market basket analysis
Online Access:https://doi.org/10.1140/epjds/s13688-021-00297-4

Internet

https://doi.org/10.1140/epjds/s13688-021-00297-4

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