‘Visit Greece and Live your Myth’. The Use of Classical Antiquity by the Greek National Tourism Organization
This paper examines the uses of Classical Antiquity in modern advertising through a revision of the posters and campaigns established by the Greek National Tourist Organization in the 20th and 21st centuries. The study shows how Greek tourism takes recourse to the notions of continuity and being the...
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| Format: | Article |
| Language: | deu |
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Universität Potsdam
2018-05-01
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| Series: | thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date |
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| Online Access: | https://www.thersites-journal.de/index.php/thr/article/view/67 |