Forming of positive image of Ukraine as a tool for its investment attractiveness rise
Differences and correlations between the terms of territory image, brand and positioning are revealed in the article. Image ofUkraineis analyzed based on the rating assessment of the leading world agencies and organizations. Assessment of the investment attractiveness of Ukraine based on European Bu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ukrainian Center for Cultural Studies
2013-09-01
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| Series: | Cхід |
| Subjects: | |
| Online Access: | http://skhid.kubg.edu.ua/article/view/16951 |