A FEW REMARKS ON THE INTRODUCTION OF THE TERM “MARKETING” INTO ECONOMIC LITERATURE
Representatives of most academic disciplines, both at home and abroad, collect theoretical concepts developed by previous generations, thus creating histories of the sciences cultivated by them. In this respect, Polish academics engaged in marketing are lagging behind. The purpose of this study is t...
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| Format: | Article |
| Language: | English |
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Uniwersytet Mikołaja Kopernika
2015-12-01
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| Series: | Ekonomia i Prawo. |
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| Online Access: | http://apcz.umk.pl/czasopisma//index.php/EiP/article/view/8362 |