Customer Relationship Management Approach and Student Satisfaction in Higher Education Marketing
The primary objective of the article was to determine the relationship between customer relationship management and student satisfaction. The study explored the ways in which student satisfaction can be achieved with the use of customer relationship management. Both descriptive and inferential stati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2014-09-01
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| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | http://cjournal.cz/files/175.pdf |