Segmentation of multiple retailers’ clients on the basis of shopping occasions
Rapid development of a retailing sector and the emergence of multiple retailers (also called chain stores or chains of stores) significantly increased the power of retailers over other members of products distribution channels. Large retailers, and especially chain stores become more and more indep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2006-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11640 |