The Linkage Between Issue Ownership Perception and Campaign Advertising: A Case Study of the 2012 Taiwan Presidential Election
Assuming that a political party has a strong incentive to gain votes via issue setting as part of its campaign strategy, this study utilized a Web experimental survey to explore the extent to which three issue-related campaign advertising strategies—namely, issue ownership, issue convergence, and is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CAPORCI
2019-02-01
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| Series: | Asian Journal for Public Opinion Research |
| Subjects: | |
| Online Access: | http://kpubs.org/article/articleMain.kpubs?articleANo=ORJSBL_2019_v7n1_23 |