Consumer Buying Decision Process in Indian Organized Retail Industry - Characterization of Male and Female Respondents
The stages followed in buying decision process vary across the consumer group. The reason for this variation is due to the change in demographic features of the consumers, occupational changes, and knowledge derived through education, disposable income and majorly thinking process differences amongs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-06-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32091/355293?publisher=http-www-cag-edu-tr-ilhan-ozturk |