Targeted Marketing in Herbal Medicine; Application for Grounded Theory and K- Mean Algorithm
One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University
2019-12-01
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| Series: | International Journal of Agricultural Management and Development |
| Subjects: | |
| Online Access: | http://ijamad.iaurasht.ac.ir/article_665864_60e6cb0ec6f695019a0bcf035f009c44.pdf |