Design and Validation of Affective Warning Pictorial on Cigarette Labels
The purpose of present study were to design and validate affective warning pictorials for cigarette label in Thailand. Brainstorming and survey techniques were used to collect the idea of possible warning pictorials. All ideas were grouped for finding candidated pictorials. Then, primary sixty warni...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2016-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/matecconf/20166817001 |