Investigating Mobile Money Acceptance in Somalia: An Empirical Study

The main purpose of this paper is to study the perception and willingness of Somali customers to adopt mobile money, based on an upgraded version of technology acceptance model. The questionnaire used in this study was distributed to 100 Somali customers, and the data gathered were then analysed usi...

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Bibliographic Details
Main Authors: Osman Sayid, Abdelghani Echchabi, Hassanuddeen Abd. Aziz
Format: Article
Language:English
Published: Johar Education Society 2012-12-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
TAM
Online Access:http://www.jespk.net/publications/87.pdf