Examining the influence of service reliability on customer satisfaction in the insurance industry in Kenya
This study examines the influence of service reliability on customer satisfaction in the insurance industry in Kenya. The study was anchored on the Assimilation Contrast Theory and employed a descriptive research design. Primary data was collected using a structured self-administered questionnaire....
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2021-02-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1025 |