Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns
BackgroundMass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evide...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2020-08-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | https://www.jmir.org/2020/8/e17432 |