ANALISIS FAKTOR MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN SUSU FORMULA BALITA PADA PASAR SWALAYAN

The aims of this research are to study the factors that is considered by consumers in buying powder milk formula for infants in swalayan market in Yogyakarta City, and to study the dominant variables which considered by the powder milk formula for infants consumers swalayan market in Yogyakarta City...

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Bibliographic Details
Main Authors: NOVITA PRASETYAWATI, HERU IRIANTO
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2021-02-01
Series:Sepa
Subjects:
Online Access:https://jurnal.uns.ac.id/sepa/article/view/48890