Management and marketing for the service of physical
Marketing can be defined as a philosophy of action that guides activity throughout the organization and is based on it must meet needs and desires of the consumer, which in turn, constitutes its raison d'etre, and all decisions of the entity be taken thinking about the consumer. The scope of ph...
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| Format: | Article |
| Language: | Spanish |
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Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"
2013-08-01
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| Series: | Podium |
| Online Access: | http://podium.upr.edu.cu/index.php/podium/article/view/496 |