Evaluation of Pre-Research of Key Stakeholder Groups of Universities
This article focuses on the evaluation of the author’s pre-research that focuses on the analysis of the key stakeholder groups of universities that are targeted by the universities marketing communication. The author deals with the issue of method selection for marketing research of identification a...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2013-01-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/evaluation-of-pre-research-of-key-stakeholder-groups-of-universities/ |