THE PERCEPTION OF NEIGHBOUR COUNTRIES IN BULGARIA
The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in Bulgaria....
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2013-12-01
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| Series: | Network Intelligence Studies |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_2_10.pdf
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