The Art Fairs in Rio de Janeiro and São Paulo: Democratization and Access to Art as a Marketing Strategy
Brazil’s art market has experienced a significant growth during the 2000s and the first years of the 2010s. This growth, among other things, has stimulated the creation of four contemporary art fairs in the two richest cities in Brazil-São Paulo and Rio de Janeiro. Even though they all were inspired...
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| Format: | Article |
| Language: | English |
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Universidad de Los Andes
2019-01-01
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| Series: | Hart |
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| Online Access: | https://revistas.uniandes.edu.co/doi/full/10.25025/hart04.2019.10 |